Communication

Communication

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Master´s Programs


Communication with a focus on Reception and Culture

Contemporary societies operate, reach agreements and transform the way they live through a wide range of means of communication that build a fabric of meanings. This product is the result of communication and information technologies. Understanding these processes is crucial to research these new cultural phenomena and to develop intervention projects and design policies.

The Master’s Degree in Communication with a focus on Reception and Culture highlights the relationship between message senders, media and audiences. It provides insights into theoretical and methodological tools from different academic and professional areas and aims to understand and define communication strategies that can be applied in various fields of work, from selling a product to positioning a brand or designing a campaign. The program’s curriculum design integrates a variety of approaches and topics, and the school includes both local and foreign professors. The Master’s Degree Program offers two intermediate degrees: Postgraduate Degree in Strategic Communication and Postgraduate Degree in Communication and Culture.


Organizational Studies

Organizational studies have drawn from theoretical and applied fields such as organizational theory, organizational behavior, management and strategic planning. Our master’s program focuses on these theoretical contributions and provides extensive training in organizational research methodology.
Several models have been developed to identify organizational problems, to improve organizational performance, and to manage the way people live, learn and change in organizations. Our school teaches and discusses these models generated in and for the developed world and adapts them to the legal, demographic and market conditions of our region. The Master’s Degree in Organizational Studies at UCU is the first of its kind in Latin America and has been running successfully for ten years.


Political Communication

The Master’s Degree in Political Communication is a postgraduate program offered by the Department of Social and Political Sciences of the School of Humanities and Social Sciences. This program was developed from the Master’s Degree in Political Communication and Campaign Management (2007-2014), and recognizes the growing importance of political communication as a key element in democratic politics nowadays.
The program provides graduates with the skills and expertise needed for in-depth design and implementation of political communication strategies, communication research, and analysis of public opinion and voting behavior as required by political and government communication activities. The program is aimed at professionals wishing to create, shape and manage information strategically in political processes, both in political parties and in social and governmental organizations.


Graduate Programs


Communication and Culture


The graduate program in Communication and Culture is part of the program of studies of the Master’s Degree in Communication.

The most diverse communication practices are the fabric of meanings in which contemporary societies operate, build agreements, and transform their ways of living. This fabric is created through expansive and dynamic communication and information technologies. Understanding these processes is necessary today, both for the investigation of new cultural phenomena and for the development of intervention projects and policy design.

This training program focuses on the relationship between message senders, media, and audiences. It proposes a theoretical-methodological approach developed in different academic and professional areas, which will facilitate understanding and defining the communication strategies applicable to various fields of work, from selling a product to brand positioning or designing a campaign. Its objective is to provide flexible training that allows for the socio-cultural analysis of topics and problems with applications to different professional fields: criticism, journalism, research, management, and teaching, among others. In this sense, the curricular composition integrates different approaches and thematic sections, with the contribution of national and foreign teachers.

Degree awarded: Postgraduate Degree in Communication and Culture. Information and interview agenda:
Dr. Rosario Sánchez Vilela
Academic Coordinator
Rsanchez@ucu.edu.uy
This graduate degree is a program from the Department of Communication


Organizational Communication (distance learning)

The Graduate Program in Organizational Communication, in its distance modality, is the first in the region. This program recovers the traditions of North American, European, and Latin American studies in public relations, corporate communication, and institutional communication. It is supported by the 35 years that The Catholic University of Uruguay has as a university in Communication and by 25 years of experience in the specific field of organizational communication.

It aims to train professionals capable of analyzing, directing and managing the processes of internal and external communication in any type of organization, whether public, private, for profit or nonprofit; it also aims to train professionals who can provide advisory services to diagnose and implement solutions to current requirements, with a high ethical commitment.

Courses are 100% virtual and with asynchronous activities: there is no established connection time. This makes it easier for students to manage their study times. The methodology behind course management is based on hands-on learning which is achieved through different activities (exchange fora, individual and group exercises, questionnaires, case studies, readings). It is a dynamic methodology which requires a weekly dedication of ten hours. All of this is supervised by a teacher who designs, facilitates, and provides personalized assessments during the course.

The graduate degree is an official qualification that enables students to continue to the Master’s Program in Organizational Studies.

We are pleased to share that, in postgraduate monitoring assessments, students and graduates are highly satisfied with the educational project, the solidity of teachers, and their accompaniment during the learning process.


Organizational Change

Change is a critical issue, but at the same time essential for the survival, strength, and growth of the organization. Internationalization, changes in the labor market, new technological requirements, uncertainty in current scenarios and markets—among other factors—cause organizations to go through and face rather profound changes.

Whatever the type of organization (public, private or not for profit), size or sector in which organizations operate, changes are challenges that combine expectations, resistance, gains, and losses for people. The human factor plays a key role in the success or failure of a change. Therefore, it is important to plan and to know the different points of view, the behavior, and the strategies to achieve the successful implementation that every organization seeks.

This postgraduate program aims to develop the professional skills students need to facilitate organizational change management. It has a “blended” modality (distance and face-to-face courses) that integrates theory and practice from studies and case resolution.

Duration: One year
Degree: Postgraduate Degree in Organizational Change
This program enables students to continue to the Master's Degree in Organizational Studies.